How To Sell More Cars With Internet Leads: The simplest way to sell more cars is to get more Internet leads. Seems Pretty Simple Right? I saw a dealership with a 10% close ratio on 6k total yearly leads = 600 cars per year. I then saw a new GM come in and increase leads to 12k total yearly leads, amazingly he also had a 10% close ratio and sold 1200 cars his first year. The third year the existing GM that thought that the Internet team had a terrible close ratio, so He cut back the leads to 8k total yearly leads, amazingly he still had a 10% close ratio and sold 800 cars. Once you know what your close ratio is BUY MORE LEADS and see if you can keep your close ratio or even with help increase your close ratio. Internet Car Sales Lead Generation Tips
How Can Our Automotive Dealership Sell More Cars? The number of cars sold from the Internet leads was directly related to how many leads this dealership got. Not all dealership will be this clear. The first GM lost 600 car sales because he did not realize he could just simply buy 6k more leads and sell an extra 600 cars per year. The 2nd GM proved that if you buy more leads and keep your close ratio the same you will sell more cars. The mistake the 2nd GM made was that he thought he had a bad close ratio or he was trying to cut costs, so he cut back 4k leads and lost 400 car sales in his 2nd year. What he should have done is try to buy 20k leads and see if he could sell 2000 cars in a year. What To Learn More? Vincent Hoss - How To Hire Great Automotive Internet Sales Staff
"What the GM should have done is buy 20k leads and see if he could sell 2000 cars. Not cut back to get a better close rate."