Does Your Dealership Need A Visit From A Dentist?
A new guy came to work at our dealership. I asked him what do you do? He said, "I am a little like a Dentist" "A Dentist?" I said.
The new guy said "Owners and GM's Find Me When They Are In Pain."
"I then ask a lot of questions and do a lot of listening to the customers, employees and managers. I then poke around and try to figure out why they are not selling cars and what they need to do to sell more."
I then go back to the GM or Owner and tell them I found these problems over here and other problems over there; "Should I Fix Them?"
1. Some say fix all of them.
2. Some say fix some of them.
3. Some say I do not want any more pain; can you just put some of that jel on them?
I said "What happens with the last group when the jel wears off?"
The new guy said "Those that just want the jel, will later say something like this;
I am still feeling pain...
1. You are worthless.
2. You do not know what you are doing.
3. You are an embarrassment to out dealership.
4. You are a virus that needs to be eradicated from out dealership.
Then they usually kick me out."
(I was saddened but not surprised when just a little while later he was gone. Our dealership was not interested in making any changes.)
Vincent Hoss Webmaster - The Car Dealership Sales Team - Edmunds.com Learn More - If It Is Not In The CRM - It Does Not Exist